In the luxurious surroundings of a top hotel, a parade of glamorous, impossibly slim women walk with gazelle-like grace down the catwalk. Bare midriffs and legs are proudly displayed in intricately embroidered golden fabrics, and there isn’t a veil in sight. The designer harem's clothes were designed by the best that Pakistan has to offer, and they're sold at high price points for the people who can afford them.
As a result,
many Pakistani girls, including those from rural areas, have come up against
their wealthier counterparts. They can often shop independently and be more
conscious about what they're wearing. To give some examples - you may find this
article interesting and informative, or maybe not so much. Either way, we hope
it will help shed light on this topic, as we're still learning how fashion
became such an intense battleground this century.
Fashion is
nothing more than clothing, but when it comes to dressing styles and trends, it
also encompasses so much more than just having nice clothes and accessories.
It's about culture, socialization, the value of individuality, and
expectations. Many women face issues regarding self-expression, especially when
they're trying to keep up with society's high standards. As a result, fashion
is one of the hardest things to define because it changes constantly without us
even realizing it. Let's discuss different fashion trends and style concepts to
see how it all started.
The Rise of
Punk
In the
second half of the twentieth century, punk style evolved into something
entirely new and disruptive. Instead of being associated with rock bands and
subculture, punk was something that transcended borders, cultures, and gender
norms. It developed into something completely different and made history. Punk
represents a rebellion against mainstream society; it challenged outdated
notions about what a woman who wore makeup and dressed provocatively looked
like. Punk fashion also represents a shift in the relationship between men and
women. This is why, even though punk fashion is associated with rebellion and
uncertainty, it remains popular with millions of people worldwide.
The 1970s
and 1980s were significant years in fashion history, because they marked the
beginning of a phase where designers began experimenting with bolder
silhouettes, longer skirts, and dramatic pieces that reflected the radical
spirit of punk. These designs gave rise to New York City's avant-garde style,
which includes everything from oversized sweatshirts to tight jeans. However,
these days, punk's influence extends far beyond its origins. For example,
today's young girls are increasingly influenced by punk fashion, and they
continue to incorporate elements of punk into their everyday wardrobes.
The 80s and
90s saw immense growth in both fashion and beauty products. With increasing
demand from consumers, brands tried to capture the attention of their target
audiences by offering unique and experimental trends. For instance, Gucci
introduced a series of eyewear called “Gucci Eyewear”, which had several
distinct shapes and designs around the eyes. In addition, Chanel introduced
iconic shades like Chanel Rouge, La Mer Blue Curtain, and Belle Epoque. While
other companies like Hermes continued to experiment with prints and colors,
such as Burberry, Prada, Giorgio Armani, and Versace, Louis Vuitton continued
to focus on jewelry and accessories to create statement pieces for luxury
customers.
The 1990s
brought new wave of change to fashion, as designers began incorporating
elements of traditionalism, elegance, and sophistication in the latest looks.
For instance, Marc Jacobs launched his own label called 'The House,' which
featured well-known names like Givenchy, Yves Saint Laurent, Balenciaga, and
Alexander McQueen. Other notable brands include Donna Karan, Christian Lacroix,
Ralph Lauren Corporation, and Vivienne Westwood, whose collections feature
intricate patterns, rich textures, and opulent glamour.
In the early
2000s, designers like Oscar de la Renta, Michael Kors, Céline Dion, Thierry
Mugler, and Karl Lagerfeld revolutionized feminine fashion by introducing
playful, sensual styles. These outfits were known for using beautiful materials
and patterns that highlighted the figures' natural beauty and femininity. In
fact, they were more suited for a princess than a streetwalker. From 2001 to
2008, however, the trend of edgy, boho, grunge, hip hop, and pop music began
dominating fashion. During these times, "dressing" became synonymous
with "coolness." However, this perception changed during the pandemic
because people began to take pride in themselves and express their personal
style through their clothing.
The 2010s
saw major shifts in the world of fashion. First of all, while the majority of
designers in the industry focused on designing comfortable and stylish
garments, others started focusing on developing trendy and modern pieces. For
instance, Vera Wang's collection features a wide range of prints, styles, and themes
that appeal to a wider audience. Another great example would be Chanel, which
started featuring items like hair ribbons, earrings, gloves, and shoes in its
spring/summer 2022 collection. Additionally, Dries Van Noten's Spring/Summer
2020 collection focuses heavily on color and pattern, which adds depth and
interest to the look and adds to the overall experience. Lastly, Miu Miu has
been working hard to improve its brand's image, and its spring/summer 2021
collection offered a refreshing approach to traditionalist and contemporary
fashions. All of this together created an environment where fashion no longer
seemed out of reach, and instead, it became an essential part of our lives.
The Pandemic
Continues to Shape Current Trends
The
coronavirus pandemic has affected the entire fashion industry in various ways.
For example, since the time of quarantine, consumer sales have fallen
significantly, which has led to reduced revenues for clothing manufacturers and
retailers. Therefore, the industry has struggled to maintain a steady flow of
revenue. This impacted everyone across multiple industries, including fashion,
beauty, apparel, and footwear, and many other businesses. Because of the drop
in revenues, many designers are now reconsidering their existing lineups, and
some are going back to simpler styles. However, brands like Bvlc and Elie Saab
remain consistent in their vision and strategy, and they continue to make waves
in the market with unique offerings and creative collaborations.
Another
thing that was noticed in the past year is the rise of ethical fashion, which
aims to promote ethical practices in the fashion industry. Furthermore,
according to the UN, ethical fashion should aim to support vulnerable
communities and address the current climate crisis. Thus, brands like Puma and
Adidas show their commitment to creating sustainable fashion by providing
financial assistance to farmers, paying fair wages to workers, and promoting
ethical and sustainable business practices.
0 Comments